The Generative AI — Chief Marketing Officer Certificate prepares marketing leaders to govern and scale the responsible use of AI across marketing organizations. Participants gain the strategic insight needed to guide AI-enabled growth, protect brand trust, and align AI initiatives with business objectives. Grounded in Theia Institute’s principles of safe, ethical, and effective AI use, this program equips CMOs to oversee AI adoption, evaluate performance and risk, ensure compliance and transparency, and maintain human accountability across the marketing ecosystem.