The Generative AI — Product Marketing Certificate prepares professionals to harness AI-driven tools and strategies to create, optimize, and scale ethical marketing campaigns. Participants learn to design AI-augmented workflows that enhance creativity, improve targeting precision, and maintain brand authenticity across digital platforms. Grounded in Theia Institute’s principles of safe, ethical, and effective AI use, this program bridges technical understanding with marketing strategy. Graduates develop the ability to evaluate model performance, design responsible automation pipelines, and ensure compliance, transparency, and human oversight throughout the marketing lifecycle.