The Generative AI Public Relations Certificate equips communications and marketing professionals with the skills to ethically and effectively integrate generative AI into public messaging, brand storytelling, and media strategy. Graduates gain the literacy to evaluate model outputs, design responsible AI use cases, and maintain transparency and trust in AI-assisted campaigns. This program emphasizes governance, ethics, and applied strategy—ensuring that AI-generated content strengthens credibility rather than undermining it. Participants learn to balance automation with human creativity, design workflows that scale responsibly, and lead organizational adoption of trustworthy AI communication practices. Knowledge Domains AI Literacy & Model Limits, Ethical Communication & Governance, Responsible Prompting & Narrative Engineering, AI-Augmented Content Creation, Workflow Automation & Campaign Optimization, Data Integrity & Transparency in Messaging, Change Management & Team Enablement, Use Case Design for Media & PR, Strategic AI Planning & ROI Measurement, Public Trust & Reputation Management Skills Earned Ethical AI integration, governance and disclosure design, AI-enhanced storytelling, reputation risk management, human-AI collaboration, prompt refinement, strategic automation, stakeholder communication, and transparent content strategy.