Yvette Brown
PROFESSIONAL CERTIFICATION
This is to certify that
has successfully completed
Theia Institute Think Tank
Chloe Jameson
Certification Director
TheiaThinkTank.com
[email protected]
An Emerging Technologies Non-Profit Think Tank
INSTITUTE
Washington, DC
THEIA
TM
KNOWLEDGE DOMAINS
AI Literacy & Model Limits, Ethics & Governance, Prompt Engineering & Debugging, Tool Creation & Custom GPTs,
AI-Augmented Workflow Automation, Data Integration & Augmentation, Change Management & Team Enablement,
Use Case Identification & Design, Strategic AI Planning & ROI.
Generative AI Practitioner
This certificate recognizes the successful completion of a professional development program endorsed by Theia Institute think tank.
The recipient has demonstrated proficiency in responsible generative AI readiness grounded in human-centered practices and ethical oversight.
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July 13, 2025
Issue Date
1b09ef55-6bd5-440c-9344-931693d08e50
July 13, 2026
Expiration

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Yvette Brown

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Credential Verification

Issue date: July 13, 2025

Expiration date: July 13, 2026

ID: 1b09ef55-6bd5-440c-9344-931693d08e50

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Theia Institute Think Tank

Non-profit programs integrating people with emerging tech like AI & cybersecurity. Our global strategies create workforce readiness, improve business outcomes, and deliver timely insights to executive & board leadership seeking competitive advantage.

Type

Certification

Level

Professional

Description

This certificate demonstrates applied expertise at the intersection of marketing and generative AI. Practitioners are skilled in leveraging AI tools like ChatGPT, DALL·E, and image/video generators to create high-performing content, automate campaigns, and enhance customer engagement. The program emphasizes prompt engineering, ethical AI use, and real-world strategies for integrating generative AI into branding, social media, copywriting, personalization, and marketing analytics workflows.

Knowledge domains and descriptions for Generative AI Practitioner:

  1. AI Literacy & Model Limits
    Establishes mastery of LLM mechanics, limitations (e.g., context windows, hallucinations), and trust-building practices for safe, effective use.

  2. Ethics & Governance
    Equips learners to design bias-mitigation strategies, draft governance policies, and implement transparent, accountable AI deployments.

  3. Prompt Engineering & Debugging
    Teaches systematic prompt design, iterative testing, and debugging methods to achieve consistent, high-quality AI outputs.

  4. Tool Creation & Custom GPTs
    Guides no-code creation of custom AI assistants—using prompt chains, templates, and GPT interfaces—to automate repeatable tasks.

  5. AI-Augmented Workflow Automation
    Empowers learners to map, redesign, and deploy AI-augmented workflows that reduce manual effort and accelerate task completion.

  6. Data Integration & Augmentation (Advanced / Optional)
    Demonstrates how to enrich AI outputs via API integrations, data pipelines, and plug-ins for deeper insights and context-driven results.

  7. Change Management & Team Enablement
    Arms change agents with frameworks for stakeholder buy-in, team training, and culture building to scale AI fluency.

  8. Use Case Identification & Design
    Enables systematic discovery, assessment, and prioritization of AI use cases using task-to-tool mapping and ROI criteria.

  9. Strategic AI Planning & ROI
    Teaches KPI setting, benefit forecasting, and ROI measurement to drive executive buy-in and sustainable AI strategies.

Skills

Marketing Communications Planning Framework

Marketing Automation

Marketing Intelligence

Marketing

Marketing Optimization

Marketing Management

Marketing Analytics

Artificial Intelligence

Strategic Planning

Change Management

Data Integration

Prompt Engineering

Debugging

Governance

ROI

Team Enablement

AI-Augmented Workflow Automation

Tool Creation

Ethics